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A LinkedIn advertising agency for B2B lead generation.

NativeCode is a LinkedIn advertising agency that plans, runs and reports on LinkedIn ads for B2B, SaaS and professional services companies. Our LinkedIn ads management covers targeting by job title and account list, Lead Gen Forms synced to your CRM, Insight Tag tracking and reporting to pipeline, from Atlanta for companies nationwide.

  • Targeting by role and account
  • Lead Gen Forms synced to CRM
  • Reporting to pipeline

Free ads account review

See where your LinkedIn spend leaks

  • Insight Tag and Conversions API gaps
  • Targeting and offers wasting budget
  • What we would change first, ranked by impact

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Brands our team has worked with

Constant ContactⓘCox EnterprisesMondelēz InternationalSamsungKohl’sHanesbrandsHauteFlairⓘ

What's included

What does LinkedIn ads management include?

LinkedIn ads management covers account setup, B2B targeting, ad formats, lead capture, tracking and bidding, with reporting tied to pipeline.

01

Campaign Manager setup and audit

LinkedIn Campaign Manager, access and campaign groups set up or audited around clear objectives.

02

B2B targeting and ABM

Targeting by job title, seniority, function and industry, plus matched audiences from company and contact lists.

03

Ad formats and creative

Sponsored Content, Document Ads, video and Conversation Ads, written and designed in house.

Creative and video production →

04

Lead Gen Forms and CRM sync

Lead Gen Forms that prefill from LinkedIn profiles, synced to HubSpot, Salesforce or your CRM.

05

Insight Tag and Conversions API

Insight Tag and Conversions API set up so LinkedIn sees real leads and pipeline events.

06

Reporting to pipeline

Spend, leads, qualified opportunities and pipeline, reported every week.

Paid media and PPC management →

How we run it

How do you run LinkedIn ads?

We run LinkedIn ads in four steps, starting with a free account review.

  1. Step 1

    Review

    We audit Campaign Manager, targeting, ad formats, lead flow and tracking.

  2. Step 2

    Fix tracking

    Insight Tag, Conversions API, CRM sync and GA4 set up so leads tie to pipeline.

  3. Step 3

    Launch

    Campaigns launched by audience and offer, with a bid strategy and budget plan.

  4. Step 4

    Optimize

    Weekly changes to creative, offers, audiences and bids based on lead quality.

PlatformsLinkedIn Campaign ManagerInsight TagConversions APILead Gen FormsHubSpotSalesforceGA4

Creative

What makes LinkedIn ads work for B2B?

LinkedIn ads work for B2B when a specific offer reaches the right roles at the right accounts. These are the rules we build and test to.

  1. Target by role and account first, then widen only when lead quality holds.
  2. Lead with a useful offer, such as a guide, demo or consultation, matched to buying stage.
  3. Use Document Ads and Lead Gen Forms to cut friction for busy buyers.
  4. Test one variable at a time: offer, headline, format or audience.
  5. Judge results by qualified pipeline, not cost per lead alone.

LinkedIn ads pair well with SEO for SaaS companies and SEO for professional services firms. For an example of how we work with a B2B SaaS marketing team, read the Constant Contact case study.

FAQ

Questions about LinkedIn ads

Is LinkedIn advertising worth it for B2B?

LinkedIn advertising is often worth it for B2B when your deal value can support higher click costs, because it lets you target by job title, company and seniority. It suits SaaS, professional services and companies that sell to specific industries. We test with tracked campaigns, so the decision rests on your own pipeline data.

What is account-based marketing on LinkedIn?

Account-based marketing on LinkedIn means showing ads only to people at a defined list of target companies. We upload company or contact lists as matched audiences, layer job titles and seniority on top, and tailor offers by account tier. Your sales team can then see which target accounts are engaging before they reach out.

Do LinkedIn Lead Gen Forms sync with our CRM?

Yes. LinkedIn Lead Gen Forms can sync to HubSpot, Salesforce and other CRMs through native integrations or tools such as Zapier. We map fields, add hidden campaign values and test the flow, so every lead reaches your CRM with its source and sales can follow up while interest is fresh.

How do you set LinkedIn ad budgets and bids?

We set budgets and bids by objective, audience size and lead value. New campaigns often start on maximum delivery bidding to gather data, then move to cost caps or manual bids once we know what a qualified lead is worth. Budget shifts each week toward the audiences and offers that create pipeline.

How do you report LinkedIn ads to pipeline?

We report LinkedIn ads to pipeline by tying each lead to its campaign and following it through your CRM deal stages. The Insight Tag, Conversions API and CRM sync carry the source forward. Weekly reports show spend, leads, qualified opportunities and pipeline by campaign, so bids and budget follow what produces sales conversations.

Works best with

Related services

LinkedIn ads work best alongside these services.

Google Ads management

Paid search that captures buyers already looking for your solution.

Google Ads management →

Facebook advertising

Meta retargeting that keeps your offer in front of engaged prospects.

Facebook advertising →

Free ads account review

See where your LinkedIn ad spend leaks.

Get a free LinkedIn ads account review, or call (800) 618-6053.