Services · Shopify architecture
We engineer the structure underneath your store: collection taxonomy, faceted navigation, product schema and programmatic SEO that scales across thousands of SKUs and gets cited by AI answer engines.
What’s included
Ecommerce SEO usually fails at the structure layer: duplicate collections, crawl traps and thin product pages. We design the taxonomy and data systems that prevent it.
01
Logical collection hierarchies and clean URL structures that capture demand at every level of the catalog.
02
Filters that help shoppers without creating thousands of crawlable duplicate URLs.
03
Product, Offer, Review and Breadcrumb markup across every SKU, for rich results and AI shopping answers.
04
Template systems that turn your catalog into search-ready pages, built once and compounding with every product.
05
URL governance, canonicals and linking that send authority to the collections and products that sell.
06
Fix an existing store in place, or replatform, with full redirect mapping so rankings carry over.
How we run it
01
Crawl the catalog, map duplicates and traps, and size the revenue at stake.
02
Taxonomy, URL rules, facet strategy and schema model for the whole catalog.
03
Theme, collection and metafield changes, with redirects wherever URLs move.
04
Organic revenue, indexation and ranking coverage tracked by collection.
Stack
Shopify
Shopify Plus
Metafields
Google Merchant Center
GA4
JSON-LD
Questions
Collection taxonomy, URL governance, faceted navigation strategy, product schema, internal linking and indexation control: the structural layer that decides how engines read your catalog.
Yes. We restructure collections, navigation and schema in place, keep what already ranks, and map redirects wherever URLs change.
Yes. Full structured data across every SKU: Product, Offer, Review and Breadcrumb graphs that qualify your catalog for rich results and AI shopping answers.
Yes. Entity and schema systems make your products citable in AI Overviews, ChatGPT and Perplexity shopping answers, where more ecommerce discovery now happens.
Organic revenue, indexation health, ranking coverage across the catalog and AI citations. Commerce metrics, not traffic for its own sake.