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A Facebook advertising agency for Meta ads that sell.

NativeCode is a Facebook advertising agency that plans, builds and runs Meta ads on Facebook and Instagram. We set up the Pixel and Conversions API first, produce creative in house and report weekly, as an Atlanta-based Instagram marketing agency serving brands nationwide.

  • Tracking set up before spend
  • Weekly reporting
  • Senior team, no handoffs

Free ads account review

See where your ad spend leaks

  • Pixel and Conversions API gaps
  • Audiences and creative wasting budget
  • What we would change first, ranked by impact

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Brands our team has worked with

Constant ContactⓘCox EnterprisesMondelēz InternationalSamsungKohl’sHanesbrandsHauteFlairⓘ

What's included

What does Meta ads management include?

Meta ads management covers tracking, audiences, creative and weekly optimization across Facebook and Instagram.

01

Pixel and Conversions API

Events set up and checked so Meta optimizes for real purchases and leads.

02

Campaign structure

Prospecting, retargeting and Advantage+ campaigns set up around your goals.

03

Creative production

Ad creative, product imagery and short-form video made in house.

Creative and video →

04

Audiences and testing

Audience, offer and creative tests run in a planned order.

05

Instagram marketing

Reels, Stories and feed placements planned for how people use Instagram.

06

Weekly reporting

Spend, results and what we changed, every week.

PPC management →

How we run it

How do you run Facebook and Instagram ads?

Four steps, starting with an account review.

  1. Step 1

    Review

    We audit tracking, account structure, audiences and creative.

  2. Step 2

    Fix tracking

    Pixel, Conversions API and GA4 set up so results are measured correctly.

  3. Step 3

    Launch

    Campaigns and creative launched with a testing plan.

  4. Step 4

    Optimize

    Weekly creative, audience and budget changes based on results.

PlatformsMeta Ads ManagerFacebookInstagramConversions APIGA4ShopifyKlaviyo

Creative

What makes Meta ad creative work?

Creative decides most Meta ad results. These are the rules we build to.

  1. Lead with the product or the problem in the first second.
  2. Design for sound off, with captions and clear on-screen text.
  3. Make vertical versions for Reels and Stories, not just crops.
  4. Test one change at a time: hook, offer or format.
  5. Refresh creative before results fade, not after.

Proof

Trusted where search drives revenue.

Current client

Constant Contact

We run an ongoing SEO, AEO and GEO program with Constant Contact's growth marketing and SEO teams.

Read the Constant Contact case study →

Online retailer with a large catalog

Search architecture built so a large catalog of category and product pages can be found, crawled and ranked.

Read the HauteFlair case study →

Product page CRO

Product page changes for an online retailer that raised its conversion rate.

Read the product page CRO case study →

Ecommerce operations

Supplier EDI connections for inventory and order routing, built for three ecommerce brands.

See EDI and ecommerce operations →

NativeCode Labs

Six calculators and tools we build and run, using the same methods we use for clients.

See all work →

Led by our founder, with 15+ years in technical SEO, AEO and GEO.

FAQ

Questions about Meta ads

How much should we spend on Meta ads?

It depends on your goals, average order value or lead value, and how quickly you want to test. After the review we recommend a starting budget that gives each test enough data to read clearly. Then we scale the campaigns and creative that produce results and cut the rest.

Do you make the ad creative?

Yes. We produce ad creative, product imagery and short-form video in house, and test it against live spend. You can also supply your own photos and video, and we will adapt them for each placement, such as Reels, Stories and feed, so every ad fits the screen it runs on.

Why does the Conversions API matter?

Browser tracking misses some conversions because of privacy settings and ad blockers. The Conversions API sends events from your server or platform, such as Shopify, directly to Meta. Meta then sees more of your real purchases and leads, which improves reporting and helps its delivery system find buyers.

Do you run Instagram ads and Facebook ads separately?

They run from the same Meta Ads Manager account. We plan placements so creative fits each surface, such as Instagram Reels, Stories and the Facebook feed. Results are reported by placement where it helps decisions, so you can see whether Instagram or Facebook is bringing better customers.

Can you work with our Shopify and Klaviyo setup?

Yes. We connect Meta to Shopify for the product catalog and purchase events, and coordinate with Klaviyo so ads and email work together. For example, recent email buyers can be excluded from prospecting ads, and Klaviyo segments can feed custom audiences for retargeting.

Works best with

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Free ads account review

See where your ad spend leaks.

Get a free ads account review, or call (800) 618-6053.