Case study · SaaS · Current client
An ongoing program with Constant Contact's growth marketing and SEO and content teams. Every page is built to rank, to be cited by AI answer engines, and to send the reader to a defined next step.
01
Constant Contact wanted search visibility that does more than drive traffic. Every page had to answer a real question, earn citations in AI answers from Google, ChatGPT and Perplexity, and point the reader to one destination, such as a partner signup or a connected integration.
02
The work runs in tracks, each built around one audience and one destination. Anchor guides hold the main question in a search group, and supporting pieces each answer one question completely and link back. The same audiences are covered on the blog and in the Constant Contact Community, written in the peer-to-peer voice of the boards.
Program model
Illustrative
Program hub
Partner tracks
Real Estate
Agency Partner Program
Blog content
Anchor guides
Question sets
Community
Peer-to-peer threads
Partner signup paths
Structured data layer · Article · FAQPage · BreadcrumbList · dated modified times
03
A page can rank and still never be cited. Every piece opens with a complete answer in forty to sixty words, uses the questions people actually type as headings, sets comparisons in tables, names products in full and dates its claims, so answer engines can lift it and verify it.
04
The engagement has grown into an organic discoverability program around the Canva and Constant Contact integration, covering search, AI answers, content and destination pages, with monthly reporting on rankings, share of answer and conversion.
Performance figures are shared in a walkthrough, with the client's approval.