Case study · Ecommerce · Conversion
For HauteFlair, we rebuilt bra product pages around the question that decides the sale: will it fit? Size help, proof and product detail now sit where the decision happens.
01
Bra shoppers buy on fit. A size chart in a separate tab leaves the hardest question unanswered at the moment of decision, and a shopper who is unsure of their size leaves to find out somewhere else.
02
We put a bra size calculator and fit guidance directly on the product page, moved reviews up beside the size selector, and added FAQ blocks that answer sizing and returns questions in place. Collection page copy was rewritten so shoppers land on the right product to begin with.
Page model
Illustrative
Product page
Fit
Size calculator
Fit guidance
Proof
Reviews by the size selector
Sizing and returns FAQ
Path to purchase
Rewritten collection copy
Add to cart in the right size
Structured data layer · Product · FAQPage
03
The new blocks are real page content, not pop-ups, so they help the page rank as well as convert. Product schema describes the item, and the FAQ answers are written to be quoted in search results and AI answers.
04
Conversion rate rose on the rebuilt product pages. The work also fed the size and fit thinking behind the sizing products we build today.
Before and after figures are shared in a walkthrough.