Services · Google Ads
NativeCode provides Google Ads management for organizations that need paid search to produce leads and sales, not just clicks. We set up conversion tracking first, build tight Search and Performance Max campaigns and report weekly, as an Atlanta-based Google Ads agency serving clients nationwide.
Free ads account review
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Brands our team has worked with
What's included
Google Ads management covers tracking, campaign structure, ads and landing pages, then weekly optimization.
01
Google Ads conversions, GA4 and offline lead imports set up before spend starts.
02
Keyword themes, match types and negatives built around buying intent.
03
Feed, asset groups and audience signals for ecommerce and lead generation.
04
Ad copy and landing pages that match the search and convert the click.
Conversion rate optimization →05
Campaigns mirrored to Bing and Microsoft Ads where your buyers search.
How we run it
Four steps, starting with an account review.
Step 1
We audit tracking, structure, search terms and spend.
Step 2
Conversions and GA4 set up so every lead is counted once.
Step 3
Campaigns, keywords, ads and negatives restructured around intent.
Step 4
Weekly bid, budget, search term and ad changes, reported in plain language.
Microsoft Ads
Often, yes. Microsoft Ads reaches searchers on Bing, Edge and partner sites, and campaigns can be imported from Google Ads.
The largest search audience, and usually where most budget goes.
Additional search reach on Bing, Edge and partner sites, managed alongside Google Ads.
Proof
Current client
Constant Contact
We run an ongoing SEO, AEO and GEO program with Constant Contact's growth marketing and SEO teams.
Read the Constant Contact case study →Online retailer with a large catalog
Search architecture built so a large catalog of category and product pages can be found, crawled and ranked.
Read the HauteFlair case study →Product page CRO
Product page changes for an online retailer that raised its conversion rate.
Read the product page CRO case study →Ecommerce operations
Supplier EDI connections for inventory and order routing, built for three ecommerce brands.
See EDI and ecommerce operations →NativeCode Labs
Six calculators and tools we build and run, using the same methods we use for clients.
See all work →Led by our founder, with 15+ years in technical SEO, AEO and GEO.
FAQ
It depends on your market, keyword costs and how many leads you need. We look at search volume and competitor activity during the review and recommend a starting budget, then adjust based on cost per lead once tracking is in place.
Campaigns can start producing leads soon after launch, once tracking is working. Results usually improve over the first few months as we collect search term and conversion data, add negative keywords and move budget away from searches that do not convert. We report what changed every week.
Yes. We import and adapt Google Ads campaigns to Microsoft Ads where your buyers search on Bing, Edge and partner sites. Keywords, ads and budgets are adjusted for the platform rather than copied blindly, and we report both platforms together so you can compare cost per lead.
Google Ads management focuses on Google and Microsoft search, Shopping and Performance Max campaigns. Our PPC management service runs paid media across Google, Meta and LinkedIn as one program with shared tracking and reporting. Many clients start with Google Ads and add other channels later.
Yes. The Google Ads account, the data and the conversion setup belong to you. We work through access you grant from your own account, and everything stays with you if we stop working together. We never run client spend through accounts we own.
Works best with
These services connect to this one. Most clients combine two or more.
Free ads account review
Get a free ads account review, or call (800) 618-6053.