Free checklist · PDF
40 checks to see how ready your site is to be found, understood and cited by ChatGPT, Gemini, Perplexity, Copilot and Google AI answers. Built for the person who owns SEO and the person who owns the code.
01
Six sections, one afternoon
Crawl access, entity clarity, structured data, quotable content, authority and measurement.
02
Specific, checkable items
Named crawlers, schema types and GA4 settings, not general advice.
03
A score and a starting point
Count your ticks and the checklist tells you which section to fix first.
Get the checklist
What it covers
Start with access and structured data. If crawlers cannot reach or read your pages, content work later in the list cannot pay off.
01 · 6 checks
Robots.txt rules for AI search crawlers, CDN bot settings, server-rendered content and Bing coverage.
02 · 7 checks
A consistent description, Organization schema, author pages and profiles that match everywhere.
03 · 6 checks
Product, Article, FAQPage and BreadcrumbList that match the visible page and validate cleanly.
04 · 9 checks
Answer-first sections, tables and steps, original facts, honest comparisons and regular refreshes.
05 · 5 checks
Mentions on the sources AI tools cite in your category, reviews, digital PR and internal links.
06 · 7 checks
AI referral tracking in GA4, a fixed prompt set, citation logs and a quarterly review.
FAQ
It is the work of making your site easy for AI assistants such as ChatGPT, Gemini, Perplexity and Google AI Overviews to find, understand and cite. It is often called AEO (answer engine optimization) or GEO (generative engine optimization).
It builds on SEO rather than replacing it. Crawlability, structured data and authority still matter. What changes is that answers are assembled from individual sections, so content has to be clear, specific and quotable on its own.
Treat search crawlers and training crawlers separately. Blocking search crawlers such as OAI-SearchBot or PerplexityBot keeps you out of those answers. Blocking training crawlers such as GPTBot is a business decision that does not affect Google AI Overviews.
Track AI referral traffic in GA4, test a fixed set of buyer questions in each assistant every month, log when you are named or cited, and add an AI option to the how did you hear about us field on your forms.
Go further
Run the free automated audit for a quick read, or send us your site and a senior strategist will walk you through what it finds.