Case study · Ecommerce
How rebuilt site structure, structured data and search-led product work turned a large, complex catalog into a durable source of organic growth.
Contents
01
HauteFlair runs a high-scale ecommerce marketplace with a large, fast-changing catalog. At that size, small structural problems compound: wasted crawl budget, duplicate category pages and templates that slow down discovery of new products.
02
We rebuilt the taxonomy, internal linking and URL rules so search engines spend their time on the pages that earn revenue, and expanded the set of high-intent category and content pages the site could rank with.
Site model
Illustrative
Home
Category hubs
Subcategories
Products
Collections
Curated edits
Indexable filters
Editorial
Buying guides
Answers and FAQs
Structured data layer · Organization · Product · BreadcrumbList · FAQPage
03
Schema.org markup, Core Web Vitals work and platform fixes improved index coverage and how products appear in search results, giving every product page a clear, machine-readable identity.
04
The work grew from technical SEO into a full organic program, run alongside the client's product, engineering, UX and merchandising teams, linking search demand to the on-site experience and to conversion.
Organic revenue, acquisition and conversion figures are shared in a full case study walkthrough.