Services · Google Shopping ads
NativeCode provides Google Shopping ads management for ecommerce brands that want product ads to earn profit, not just clicks. We fix Google Merchant Center issues, optimize your product feed and run Performance Max and Standard Shopping campaigns, as an Atlanta-based team serving retailers nationwide.
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Brands our team has worked with
What's included
Google Shopping ads management covers the Merchant Center account, the product feed, the campaigns and the reporting that ties spend to individual products.
01
Account setup, business details, shipping and returns settings, and regular checks of Diagnostics for disapprovals and warnings.
02
Titles, descriptions, product types, attributes, GTINs and custom labels improved so products match how buyers search.
03
Campaigns split by margin, category or best sellers, with listing groups, asset groups and audience signals set up deliberately.
04
Feeds from Shopify, BigCommerce, WooCommerce or a feed tool, plus feed rules and supplemental feeds to fix data without editing the store.
Marketplace management →05
Missing GTINs, price mismatches and policy flags traced and fixed, and free listings turned on so products also show unpaid.
06
Bids set to a target ROAS or to margin, with weekly reporting by product, category and custom label.
GA4 and analytics →How we run it
Google Shopping campaigns are managed in four steps, starting with the feed.
Step 1
We audit Merchant Center, the product feed, campaign structure and spend by product.
Step 2
Disapprovals cleared, titles and attributes improved, and custom labels added for margin and seasonality.
Step 3
Performance Max and Standard Shopping campaigns structured around margin and product priority.
Step 4
Weekly bid, budget, search term and feed changes, reported by product in plain language.
Campaign types
Often both. Performance Max reaches Search, Shopping, YouTube, Display and Gmail from one campaign, while Standard Shopping gives tighter control over search terms and bids.
Broad reach across Google channels, driven by your feed, creative assets and conversion data.
Product ads on Search and the Shopping tab, with more control over bids, priorities and negative keywords.
Shopping campaigns on Microsoft Advertising from the same product data, managed inside your wider PPC program.
PPC management →Proof
Search, AI visibility, conversion and operations work across SaaS and ecommerce. Each example links to the full write-up.
AI search
An SEO, AEO and GEO program that builds visibility in Google and AI answer engines.
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Search architecture
Search architecture built so a large catalog of category and product pages can be found, crawled and ranked.
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Conversion
Product page changes for an online retailer that raised its conversion rate.
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Operations
Supplier EDI connections for inventory and order routing, built for three ecommerce brands.
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NativeCode Labs
Calculators and tools ranked with the same methods we use for clients.
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FAQ
Google Merchant Center is the account that holds your product feed and makes products eligible for Shopping ads and free listings. If products are disapproved there, they cannot show, no matter how the campaigns are set up. We check the Diagnostics tab, account settings, shipping and returns, and fix the issues that stop products from serving.
We rewrite product titles to lead with what buyers search, such as brand, product type, size and color, then fill in attributes like GTIN, MPN, color and material. We add custom labels for margin, seasonality and best sellers so campaigns can be split and bid differently. Changes are made in the store, with feed rules or with a supplemental feed.
Many stores run both. Performance Max uses your feed and assets to reach buyers across Search, Shopping, YouTube, Display and Gmail, and works best with solid conversion data. Standard Shopping gives more control over search terms, negative keywords and bids. We choose the mix based on catalog size, margins and budget, then test it.
Common causes are missing or invalid GTINs, price or availability that does not match the landing page, missing shipping or return settings, broken images and policy issues such as restricted products or misrepresentation flags. We trace each disapproval to its cause, fix it in the store or the feed, and request reviews where needed.
Yes. We work with the Google and YouTube app for Shopify, feed tools and direct feeds from BigCommerce, WooCommerce and other platforms. Where store data is hard to change, we use feed rules and supplemental feeds in Merchant Center to fix titles, attributes and custom labels without editing every product by hand.
Works best with
These services connect to Google Shopping ads. Most clients combine two or more.
Search and lead generation campaigns with conversion tracking set up first.
Google Ads management →Marketplace listings run from the same product data as your Shopping feed.
Marketplace management →An ecommerce example of related work: a Shopify store with more than 8,000 products in 140 collections.
Read the Spooky Costumes case study →Free ads account review
Get a free ads account review, or call (800) 618-6053.