Services · GA4 setup and analytics
GA4 setup and analytics from NativeCode give marketing teams data they can trust. We are an Atlanta-based team serving companies nationwide: we audit and set up Google Analytics 4 and Google Tag Manager, track conversions and ecommerce events, link Google Ads and Search Console, and build Looker Studio dashboards your team will actually use.
Free tracking review
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Brands our team has worked with
What’s included
A GA4 setup includes the property and data streams, Google Tag Manager, event and conversion tracking, consent mode and links to your other Google tools. We start from what the business needs to measure, then build tracking that answers those questions.
Losing conversions to ad blockers and browser limits? See server-side tracking. To see leads and closed revenue from your CRM next to GA4 data, see CRM integration.
01
We check your property, data streams, events, conversions and settings, then list what is missing, broken or double counted.
02
We set up GA4 properties, data streams and a clean Google Tag Manager container with clear naming, triggers and version notes.
03
We track key events, form submissions and the full ecommerce funnel on Shopify, Webflow and WordPress, from product views to purchases.
04
We set up Google consent mode with your cookie banner, so tags follow each visitor's choice and you stay ready for Google Ads requirements.
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We link Google Search Console, Google Ads and Merchant Center, and set up cross-domain tracking for checkouts and booking tools on other domains.
06
We standardize UTMs, pass lead source into your CRM and build Looker Studio dashboards on data we have checked.
How we run it
A GA4 setup works in four steps: audit, plan, build and verify. We agree on a measurement plan first, so every event and conversion maps to a business question.
Clean tracking supports conversion rate optimization, Google Ads management, technical SEO and our Klaviyo agency work. For an example of measured page changes, read the HauteFlair product page CRO case study.
01
Review the current property, tags, events and conversions, and note what is missing or double counted.
02
Write a measurement plan that maps each event and conversion to a business question.
03
Set up Google Tag Manager, events, ecommerce tracking, consent mode and linked accounts.
04
Test in DebugView and Tag Assistant, then run data quality checks every month.
Proof
Search, AI visibility, conversion and operations work across SaaS and ecommerce. Each example links to the full write-up.
AI search
An SEO, AEO and GEO program that builds visibility in Google and AI answer engines.
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Search architecture
Search architecture built so a large catalog of category and product pages can be found, crawled and ranked.
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Conversion
Product page changes for an online retailer that raised its conversion rate.
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Operations
Supplier EDI connections for inventory and order routing, built for three ecommerce brands.
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NativeCode Labs
Calculators and tools ranked with the same methods we use for clients.
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Questions
GA4 is the analytics tool that stores and reports your data, and Google Tag Manager is the tool that sends data to it. Tag Manager holds the tags and triggers that fire when someone views a page, submits a form or buys. Using both keeps tracking changes out of your site code and makes them easier to test.
Yes. Most of our GA4 work starts with an existing property. We audit the data streams, events, conversions and settings, find duplicate or missing tracking, and fix it in Google Tag Manager without losing the history you already have. Where a rebuild is the cleaner option, we explain why before making any change.
Yes. We set up GA4 ecommerce tracking on Shopify, Webflow and WordPress stores, covering product views, add to cart, checkout steps and purchases with revenue. On Shopify we work with its customer events and checkout settings, and we compare GA4 revenue with store orders so the numbers can be trusted.
Google consent mode adjusts how Google tags behave based on the choice a visitor makes in your cookie banner. If you run Google Ads or have visitors from regions with consent rules, such as the European Economic Area, it needs to be set up correctly. We connect it to your consent tool and test each consent state.
We capture UTM parameters, the Google Ads click ID and the landing page on each form submission, then pass them into your CRM with every lead. That shows which channel and campaign produced each lead and customer, not only which one produced the form fill. We then report on those results in Looker Studio.
Free tracking review
Get a free review of your GA4 property and Google Tag Manager setup, or call (800) 618-6053.