Case study · Ecommerce · Client
Spooky Costumes sells Halloween costumes, masks, wigs and decor from brands like Fun World, Rubie's and Disguise. We rebuilt and optimized the store, and connected it to its suppliers with EDI, so shoppers find the right costume, see real stock, and get it before October 31.
Contents
01
The catalog is large and the selling window is short. Most demand lands in the weeks before Halloween, so the store has to help people decide quickly and make shipping times obvious.
02
More than 8,000 products sit in 140 collections, organized by who is dressing, by character and theme, and by accessory. Each collection opens with a short buying guide and closes with an FAQ and related ideas, so it can rank on its own and send shoppers on to the next good option.
Catalog model
Illustrative
Storefront
Shop by person
Adults and kids
Couples and pets
Shop by idea
Characters and themes
Collection guides and FAQ
Operations
Supplier EDI inventory sync
Order routing to suppliers
Structured data layer · Organization · WebSite · FAQPage · Product · BreadcrumbList
03
Costume sizes vary by brand, so every product page carries its own sizing help: how sizes work, what to check before ordering, and how to measure chest, waist, hips, height, inseam and head. Shipping and returns answers sit on the same page.
04
Behind the storefront, we built EDI connections to the costume suppliers. Inventory flows into the store automatically and each order routes to the supplier that holds the stock, so shoppers see what is really available in peak season. Seasonal messaging on the front end, from the Halloween date to ship times and expedited checkout, tells them what will arrive in time.
Traffic and sales figures are shared in a walkthrough.