Services · Digital PR
A digital PR agency earns coverage, links and brand mentions from news sites, trade publications and niche blogs. NativeCode is an Atlanta-based digital PR agency serving companies nationwide, building data studies, expert commentary and linkable tools that writers want to cite, with no paid link schemes and no PBNs.
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Brands our team has worked with
What’s included
A digital PR agency turns your data, expertise and tools into newsworthy stories, then pitches them to the writers who cover your category.
01
Surveys, public data analysis and first-party data shaped into findings with a clear, newsworthy angle.
02
Your specialists quoted in news and trade stories through journalist requests and timely pitches on current topics.
03
Interactive tools that writers reference and link to because their readers can use them.
How we run it
Digital PR earns links when a publication covers your story and cites the source: your data, your expert or your tool. Each placement can bring a link, a brand mention, or both.
Digital PR is one part of our link building services, works best with content marketing, and supports ChatGPT SEO through third-party citations.
Step 1
We look for the story in your data, expertise and market that a journalist would want to cover.
Step 2
A data study, expert commentary or interactive tool, with a page on your site worth linking to.
Step 3
Personal outreach to journalists, editors and niche writers who cover your category.
Step 4
Every placement listed with its URL, the page it links to and the date it went live.
Proof
Search, AI visibility, conversion and operations work across SaaS and ecommerce. Each example links to the full write-up.
AI search
An SEO, AEO and GEO program that builds visibility in Google and AI answer engines.
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Search architecture
Search architecture built so a large catalog of category and product pages can be found, crawled and ranked.
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Conversion
Product page changes for an online retailer that raised its conversion rate.
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Operations
Supplier EDI connections for inventory and order routing, built for three ecommerce brands.
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NativeCode Labs
Calculators and tools ranked with the same methods we use for clients.
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FAQ
Digital PR is the practice of earning online coverage for a brand through stories that publications want to run. It uses data studies, expert commentary and useful tools as the source of the story. Each piece of coverage can bring a link, a brand mention and referral traffic, which supports search rankings and AI search visibility.
Not exactly. Digital PR is one way to build links: it earns them through editorial coverage instead of asking site owners for links one at a time. It also earns brand mentions without links and reaches new audiences. Most link building programs combine digital PR with resource outreach and linkable assets.
No. We do not buy links, use private blog networks (PBNs), swap links or pass off sponsored posts as editorial coverage. Those tactics break Google's spam policies and can lead to links being ignored or to manual actions. Every placement we report was earned because a writer chose to cover the story or cite the source.
Digital PR gives AI answer engines more credible third-party sources to draw on. ChatGPT, Perplexity and Google AI Overviews often describe brands using news, trade and review sites rather than the brand's own pages. Coverage and mentions on those sites help these engines describe what you do, alongside the links that support classic rankings.
Every report lists each placement with the publication, the article URL, whether it links to you, the page it points to and the date it went live. We also track brand mentions, referral traffic in GA4 and ranking changes on the pages that gained links, so coverage can be tied to search results.
Related services
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