Services · ChatGPT SEO
ChatGPT SEO is the work of making your brand easy for ChatGPT search and Perplexity to find, understand and cite when people ask about your category. NativeCode, an Atlanta-based agency serving companies nationwide, handles crawler access, entity clarity, answer-first content and citation tracking, without promising placements no one controls.
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Brands our team has worked with
What’s included
ChatGPT search and Perplexity run live web searches, read the pages they retrieve and cite the sources that answer most clearly. ChatGPT search relies on search providers including Bing plus OpenAI's OAI-SearchBot crawler, and Perplexity uses PerplexityBot. Pages those systems can crawl, index and quote have the best chance.
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Rules in robots.txt that allow OAI-SearchBot and PerplexityBot, Bing Webmaster Tools indexing, and pages that render without heavy JavaScript.
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One consistent set of brand facts: your name, what you do, who you serve, locations and products, stated the same way on your site and profiles.
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Pages that answer the question in the first sentence, then back it up with lists, tables and short definitions that are easy to extract.
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Coverage, reviews, directories and expert sources that answer engines already cite, so your brand appears in the pages they read.
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Organization, Service, Product and FAQPage JSON-LD that states your facts in a form machines read reliably.
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A fixed prompt set run on a schedule in ChatGPT and Perplexity, logging where you are mentioned, cited or missing.
How we run it
A ChatGPT SEO program runs in four steps: set a baseline, fix access, improve content and entities, then measure on the same prompt set.
ChatGPT SEO is part of our AI SEO service and draws on schema markup and digital PR.
01
Run a fixed set of real buyer prompts in ChatGPT and Perplexity and record who gets mentioned and cited.
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Check robots.txt, Bing indexing and rendering so OAI-SearchBot and PerplexityBot can reach key pages.
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Rewrite priority pages answer-first, tighten entity facts and pursue mentions on sources the engines cite.
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Rerun the same prompts on a set schedule and report mentions, citations and AI referral traffic in GA4.
Proof
Search, AI visibility, conversion and operations work across SaaS and ecommerce. Each example links to the full write-up.
AI search
An SEO, AEO and GEO program that builds visibility in Google and AI answer engines.
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Search architecture
Search architecture built so a large catalog of category and product pages can be found, crawled and ranked.
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Conversion
Product page changes for an online retailer that raised its conversion rate.
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Operations
Supplier EDI connections for inventory and order routing, built for three ecommerce brands.
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NativeCode Labs
Calculators and tools ranked with the same methods we use for clients.
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Questions
ChatGPT SEO is the practice of making a brand easy for ChatGPT search to find, understand and cite. It combines crawler access, consistent entity facts, answer-first content, structured data and mentions on trusted third-party sites. The same work usually helps in Perplexity and Google AI Overviews, because these engines read the web in similar ways.
ChatGPT search sends queries to third-party search providers, including Microsoft Bing, and uses OpenAI's OAI-SearchBot crawler to read pages. It then summarizes what it finds and links the sources it relied on. Pages blocked in robots.txt, missing from Bing's index or hard to render are less likely to be read or cited.
Perplexity works in a similar way: it runs a live search, reads sources with its PerplexityBot crawler and cites them inline. We allow PerplexityBot in robots.txt, keep key facts in plain text near the top of each page, and pursue mentions on sources Perplexity already cites for your topics. Both engines are tracked with the same prompt set.
No. Nobody can guarantee a citation in ChatGPT or Perplexity. Answers change with the prompt, the user's location, model updates and whatever the live search returns that day. What we can control is whether your pages are crawlable, clear, consistent and worth citing, and we measure progress on a fixed prompt set instead of promising placements.
We run a fixed set of real buyer prompts in ChatGPT and Perplexity on a set schedule and log whether your brand is mentioned, cited or missing, and who appears instead. We pair that with referral traffic from chatgpt.com and perplexity.ai in GA4. Using the same prompts every time keeps the results comparable.
Free AI search audit
Get a free AI search audit from a senior team, or call (800) 618-6053.