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Industries · Manufacturing and B2B

SEO and AEO for manufacturers and distributors.

Engineers and buyers search by part, spec and application long before they request a quote. We turn catalogs, capabilities and technical knowledge into pages that rank, and connect them to your quoting, ordering and EDI.

The search problem

Your expertise is locked in PDFs and sales calls.

Many industrial sites hold little that search engines can read, so buyers find distributors and marketplaces first.

01

Catalogs in PDF

Specs and part numbers inside PDFs rank poorly and are hard for buyers to compare.

02

Capabilities buried

Processes, materials, tolerances and certifications are listed on one page, if at all.

03

Slow paths to a quote

Buyers who are ready to order hit a generic contact form and wait.

What we do

Make every part and process findable.

We build the site structure that matches how engineers and procurement teams search.

Product and part pages

Indexable pages with specs, dimensions, materials and downloads.

Capability pages

One page per process, material, industry served and certification.

Application content

Technical guides written with your engineers on how and where products are used.

Quote and order flows

RFQ forms, B2B portals and ordering that fit how buyers purchase.

EDI and integrations

Purchase orders, invoices and inventory connected to your trading partners.

B2B paid search

Campaigns built on part numbers and specs, measured by qualified quotes.

AI search for B2B

Be the supplier AI tools name.

Engineers and buyers now ask AI assistants for suppliers that meet a spec. The answers favor companies whose capabilities are stated clearly online.

Spec-level facts

Tolerances, materials, volumes and lead times stated in plain text.

Certifications listed

Quality and industry certifications named and kept current.

Product schema

Product and Organization markup that ties parts to your company.

Prompt tracking

Supplier and capability questions tracked monthly across AI tools.

FAQ

Manufacturing SEO questions

Does SEO work for niche industrial products?

Yes. Search volume is lower, but the people searching are often engineers or buyers with a real need. Ranking for specific parts, specs and applications brings fewer visits and more qualified ones.

Should we turn our PDF catalog into web pages?

For your main products, yes. HTML pages with specs and downloads rank better, are easier to compare and can carry Product schema. Keep the PDFs as downloads on those pages.

Can you connect the website to our ERP or EDI?

Yes. We connect ecommerce and B2B portals to ERP systems and EDI trading partners so orders, inventory and invoices move without manual entry.

How do you write technical content without getting it wrong?

We interview your engineers and product managers, draft from their input and have them review every page before it goes live.

Manufacturing and B2B

Get found by the spec.

Send us your catalog or capability list. We will show you which part and process searches you could own and what it takes to get there.