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International SEO and AEO for brands going global.

Entering a new country takes more than translating your site. We set up the structure search engines need to show the right page in each market, plan content around how people search there, and track how AI assistants describe you in each language.

Where it goes wrong

The wrong page shows up in the wrong country.

Most international problems come from structure, not content. Search engines cannot tell which version is for whom, so markets compete with each other.

01

Missing or broken hreflang

Without correct hreflang, UK shoppers see US prices and Spanish speakers land on English pages.

02

Translated, not localized

Direct translation misses the words people actually search in each market, so pages exist but do not rank.

03

One domain, no local trust

A new market starts with few local links or mentions, so even good pages struggle to rank.

What's included

Everything a new market needs.

We handle the structure and strategy, and work with your translators or native-speaking partners on the language.

Market and domain strategy

Subfolders, subdomains or country domains, chosen for your markets and resources.

Hreflang and technical setup

Hreflang, canonicals, sitemaps and redirects that keep each market separate.

SEO architecture →

Keyword research per market

Demand mapped in each language and country, not copied from the US plan.

Multi-region ecommerce

Shopify Markets, currencies, local pricing and feeds for each country.

Ecommerce →

AI search in each language

How ChatGPT, Gemini and Perplexity describe you, tracked by market and language.

AI search →

Local authority

Links and mentions from trusted sites in each country you enter.

Link building →

How we run it

One market at a time, done properly.

We launch the market with the clearest demand first, prove it works, then repeat the setup.

01

Pick the market

Demand, competition and current traffic by country, ranked.

02

Set up the structure

Domain choice, hreflang and technical setup tested before launch.

03

Localize and launch

Priority pages localized with native speakers and launched together.

04

Measure by market

Rankings, traffic, revenue and AI mentions reported per country.

FAQ

International SEO questions

Should we use subfolders or country domains?

Subfolders such as /uk/ or /es/ keep all authority on one domain and are easier to manage, so they suit most brands. Country domains can build more local trust but need their own links and upkeep. We recommend based on your markets and team.

What is hreflang?

A tag that tells search engines which language and country each version of a page is for, so they show the right one to each searcher. It has to be set on every version and point both ways to work.

Is translating our site enough?

No. People in each market use their own terms, and some products need different names, prices or proof. Localized pages built on local keyword research rank far better than direct translations.

Do you translate the content?

We plan the content, keywords and structure for each market and work with your translators or native-speaking partners on the final language, then review it for search before launch.

International SEO and AEO

Launch your next market the right way.

Tell us where you sell today and where you want to grow. We will check your current setup and show you what each new market needs.