Industries · Healthcare and telehealth
Health searches are held to a higher standard by Google and by AI tools. We build the content, provider pages and site structure that meet it, and we apply the same standards to the health calculators we run ourselves, including TDEE.co, PeriodCalculator.ai and DueDateCalculator.ai.
The search problem
Google treats health as Your Money or Your Life content, and AI tools are careful about which health sources they quote.
01
Pages with no named clinician, credentials or review date struggle to rank for health questions.
02
Ad pixels and forms on health pages can capture sensitive information, so measurement needs careful setup.
03
Practices need visibility around each location, while telehealth services need to rank in every state they serve.
What we do
Every page shows who wrote it, who reviewed it and what it is based on.
Named reviewers, credentials, review dates and sources on every medical page.
A page for each provider and location, with matching structured data.
Organized topic hubs that answer patient questions and link to care.
Pages only for states you are licensed to serve, with what care looks like there.
Tracking set up with your compliance team so health information stays out of ad platforms.
Calculators and checkers that answer common questions, as on our own products.
AI search for health
Patients now ask AI assistants about symptoms, treatments and providers. Answers lean on sources with clear expertise.
Pages that reference clinical guidelines and peer-reviewed research directly.
Clear guidance on when to see a clinician, written into every page.
Matching names, credentials and locations across your site, directories and Google.
Patient-style questions tracked monthly to see where you are cited.
FAQ
YMYL stands for Your Money or Your Life, Google's term for topics that can affect a person's health, finances or safety. Health pages are held to higher standards of expertise and trust, so authorship, review and sourcing matter more than usual.
For pages that give medical information, a named, qualified reviewer with a visible review date is one of the clearest trust signals. We set up the review workflow and the page elements that show it.
Yes, with a page for each state where the service is licensed, covering what is offered there and how care works. Pages for states you cannot serve should not exist.
It needs care. Standard pixels can send page and form data to ad platforms, which is a privacy risk on health pages. We set up tracking with your compliance team so measurement does not expose patient information.
Healthcare
Tell us about your practice or platform and where you serve patients. We will show you the gaps in authorship, structure and local visibility.