Case study · Ecommerce · Shopify build
ThirdLust sells sexual wellness products from brands like We-Vibe, Womanizer, LELO and Lovense. In this category privacy decides whether people buy, so we rebuilt the store around discretion and clear answers, and connected it to its suppliers with EDI.
01
Shoppers in this category worry about what arrives at the door and what shows on a statement. The store had to answer those worries up front, then make a very large catalog easy to browse.
02
More than 11,000 products are organized into 90 collections by type, with a mega menu that goes straight to specific product types. Each collection opens with a plain-language introduction, a product count and subtype shortcuts, then closes with a buying guide and common questions written to rank and to be quoted in AI answers.
Catalog model
Illustrative
Storefront
Shopping experience
Mega menu by product type
Discreet shipping and billing
Collection pages
Buying guides
Common questions
Operations
Supplier EDI inventory sync
Order routing to suppliers
Structured data layer · Organization · WebSite · Product · BreadcrumbList
03
Every order ships in a plain, unbranded box with a neutral billing name, and the store says so in the header, on collection pages and on every product page. Shipping, returns and care questions are answered right beside the buy button.
04
The catalog draws on several wholesale and dropship suppliers. We built EDI connections to them, so inventory syncs into the store and each order routes to the supplier that holds the stock. That is what keeps more than 11,000 products accurate without manual updates.
Traffic and sales figures are shared in a walkthrough.